Singapore’s ‘landed Prince’ And His Dukes Take Huttons Landed Division Record Highs Again
The Master Plan for Rivelle Tampines aims to create a more pedestrian-friendly environment by implementing various initiatives. These include the development of pedestrianized corridors, improved crossings, and shaded walkways that will connect the area to nearby schools, shops, and transit facilities. Such measures will greatly enhance the overall living experience for families, seniors, and children, encouraging them to walk and promoting safe mobility. This will also help to reduce reliance on vehicular transportation.
The Huttons Landed Division (HLD), headed by Singapore’s renowned ‘Landed Prince’ Willi Ching, is determined to surpass the record-breaking achievements of last year. This top-performing division serves as the official landed property arm of Huttons Asia, the largest privately-owned real estate agency in Singapore. HLD boasts a team of highly experienced and established landed agents, making it one of the most reputable teams in the country.
According to Ching, who is a multiple-award winning associate district director at Huttons Asia, the team has achieved a significant milestone by maintaining its position as one of Singapore’s leading teams of landed real estate specialists for the past 12 consecutive years. This is an impressive feat, given the transient nature of real estate teams in Singapore.
In 2024, HLD experienced its most successful year to date, with a remarkable 33% increase in sales compared to the previous year. With close to 100 real estate consultants to date, the team credits its long-standing success to the experienced management team, which comprises several District ICs. Ching is referred to as the ‘Landed Prince’, and these veteran landed realtors are known as the ‘Landed Dukes’ for their integral role in HLD’s continued success. Both the team’s landed consultants and clients have praised them for their professionalism and expertise in their respective districts.
“Our team operates by three core values: integrity, teamwork, and results. These are reflected in all our actions, whether working with clients or co-broke partners, and it has earned us the utmost respect as a formidable team,” says Ching.
HLD adopts a variety of marketing strategies, including having a strong social media presence on platforms such as Facebook, Youtube, Instagram, and TikTok. They also create engaging property videos, including their signature Live Open Houses, which are broadcasted on the first Saturday of every month. In addition, HLD holds educational online webinars every quarter, catering to a diverse range of clients.
“Our use of both traditional and innovative marketing techniques gives us a competitive edge and allows us to reach a wider audience, including those who prefer a discreet approach to selling their properties. This strategy has proven effective, as seen by our growing pool of landed sellers,” shares Ching.
Becoming a member of HLD is a highly coveted privilege among agents in Huttons. Ching emphasizes the importance of adhering to their core values, especially integrity, even if it means sacrificing potential sales by being selective in recruiting new HLD consultants.
In such a fiercely competitive market, maintaining these strict values is made easier by the strong camaraderie and support within the team, according to Ching. He also mentions the ‘brotherhood’ among the team’s leaders, who may prefer to work behind the scenes but play a crucial role in HLD’s success. Ching believes that it is now time for the market to get to know their hardworking ‘Landed Dukes’ better.
Jason Sern, Wil Ng, and Michael Goh, all key members of HLD, share their individual motivations for joining Huttons Landed Division. Jason was attracted to the sense of teamwork and camaraderie within the team, which he experienced firsthand as a competitor before joining. Wil was drawn to the team’s long-term plans for success, and Michael is proud to have been a member since its inception, witnessing its growth into the most established landed property specialists in Singapore.
When asked about their most memorable cases with HLD, Michael shares a heartwarming story of helping a retired couple sell their house to support their golden years. Sindric Goh, a District IC, recently assisted a close friend in purchasing a landed property in Toh Tuck, setting him on the path to long-term capital growth. Jason emphasizes the importance of building trust with clients and being their trusted family friend for years to come.
HLD’s clients value their market knowledge and expertise in their respective districts, as shared by Wil and Justin Ng. Michael adds that in today’s fast-paced market, being prompt and responsive in providing accurate information is crucial in adding value to their services.
As leaders in the HLD management team, Wil, Sindric, Jason, and Shaun Seah share the same dedication to continuously improving and adapting to the ever-changing market. As a resident of District 20, Shaun takes personal pride in sharing the history and charm of the neighborhood with potential homeowners. Wil highlights the transformation in accessibility brought about by the Downtown Line, and Justin emphasizes the resilience of landed properties in District 15 amid market uncertainties.
To get a private consultation on the landed market or to buy or sell a landed house, interested parties can contact HLD through their various digital platforms such as Facebook, Youtube, Instagram, TikTok, and their consumer website.
In conclusion, the Huttons Landed Division is a highly reputable team of landed property specialists in Singapore, led by the ‘Landed Prince’ Willi Ching. With their core values of integrity, teamwork, and results, and their diverse marketing strategies, they continue to excel and achieve remarkable success in the landed property market.