Tan Hong Boon Launches Alpsedge Real Estate Partners Brilliance Capital Strategic Alliance
sideSingapore: After spending 12 years as executive director of capital markets at JLL, Tan Hong Boon is now launching his own boutique real estate advisory firm, AlpsEdge Real Estate. He co-founded the new firm with fellow former JLL senior director, Carin Puah, and together they bring a wealth of experience in investment sales, collective sales and development/redevelopment advisory services. Tan and Puah have been instrumental in some of Singapore’s most high-profile transactions, including the record $1.3388 billion sale of the former Farrer Court in 2007 and the $906.7 million sale of the former Amber Park in 2017.A key highlight of Tan’s recent en bloc deals, executed during his time at JLL, was the $550.8 million sale of Watten Estate Condominium in October 2021. This development has since been rebranded as Watten House and has attracted strong demand with 74% of units sold since its official launch on March 2.Tan joins Puah in launching AlpsEdge Real Estate, backed by their combined experience of more than two decades in the industry and a track record of over $10 billion in completed deals. They believe that as a boutique firm, they will have the flexibility to structure deals and tailor services to the needs of their clients. In addition to investment sales, AlpsEdge will also offer advisory services on asset repositioning, leasing, and property management.Tan and Puah are also excited to announce a strategic alliance between AlpsEdge and Brilliance Capital, founded in 2020 by Sammi Lim, formerly of CBRE’s capital markets team. Lim has over 20 years of experience and has handled transactions exceeding $10 billion. She has grown Brilliance Capital into a team of 23 agents and four support staff, specialising in selling commercial assets and luxury residential properties. Her firm has also been involved in unique sales of conservation shophouses and strata-titled portfolios.AlpsEdge and Brilliance Capital have joined forces to collaborate on select projects, with their first joint assignment being the portfolio sale of 22 strata-titled units at Hexacube. The partnership has received enthusiastic response and both Lim and Tan are confident that combining their expertise will allow their firms to deliver solutions to a broad range of asset classes and client needs.Overall, the launch of AlpsEdge Real Estate signals a new chapter for Tan and Puah, enabling them to provide a more holistic approach to real estate services while still leveraging on their proven track record and expertise in the industry.
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